SWEDMA – Swedish Data & Marketing Association – brings together both providers and buyers within the Swedish ecosystem for data-driven marketing. SWEDMA unites the entire value chain and creates optimal conditions for working responsibly with data-driven marketing – and for contributing to what a single company cannot achieve on its own.

SWEDMA has 3 key focus areas:

Opinion – influences legislation, advocates for self-regulation, and builds public support to create the best possible market conditions for everyone.

Advisory – we guide you and your organization through the digital transformation of marketing. This may include anything from legal advice to insights on how data-driven marketing will evolve in the future and what knowledge and competencies are required to act responsibly.

Engagement – builds networks and facilitates the exchange of ideas, educates and inspires to turn ambition and potential into innovation and tangible business results.